The Kentucky athletic department has started a Champions Blue LLC. To help them transition into the new era of college athletics. Revenue-sharing will arrive on July 1 and all participating universities must participate in “NIL Go,” which will serve as a clearinghouse for any third-party deals. Schools will be paying out of pocket but they will also be involved in ensuring athletics are being compensated within the rules of the new system.
Who will they report to? We now know the answer.
Major League Baseball (MLB) executive Bryan Seeley has been named as the CEO of the College Sports Commission (CSC). The MLB vice president of legal and operations will now be responsible for ensuring that college athletes and schools adhere to the rules established in the House v. NCAA settlement.
I am honored to serve as the first CEO of the College Sports Commission at this pivotal moment in the history of collegiate athletics," Seeley said in a statement last week. "I look forward to implementing a system that prioritizes fairness, integrity, and opportunity, while preserving the values that make college sports unique. I am energized by the work ahead and excited to begin building out our team.
Bryan brings unwavering integrity and a wealth of relevant experience to his new role leading the College Sports Commission and working to ensure a smooth implementation of this new system," power conference commissioners said in a joint statement. "We’re grateful to have an individual with his credentials and expertise at the helm, and we look forward to his leadership as we transition into this new era of college sports.
Bryan Seeley will be asked to help form the CSC's investigative and enforcement teams. This commission will play an integral role in enforcing the settlement's terms and working hand-in-hand with "NIL Go" and Deloitte His main job will be to enforce revenue-sharing and roster limits rules and regulations. The NCAA is officially ceding power to the CSC to enforce rules upon those participating in revenue-share. Seeley and the CSC are essentially the governing body of power conference athletics now.
You will be hearing his name a lot moving forward.
The CSC's new leader is expected to make a seven-figure salary and will quickly become one of the most important individuals in college athletics. A former attorney, Seeley brings investigative experience and will be someone that power conference leaders rely on heavily to help run the new system that they have created.
Lawsuits are still expected — the NCAA is still looking for Congressional assistance on Capitol Hill — but Bryan Seeley will become an important face for the new era of college athletics. Expect to see the new hire do multiple interviews as the CSC becomes the new policing agency for the revenue-sharing era. Whenever a school gets in trouble, they will have to deal with Seeley for any violations regarding salary cap management.
The new day is here.
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