Timbaland is facing backlash once again after fans accused him of lifting a beat and producer tag without permission and using it to train the controversial artificial intelligence music platform. Hello .
The controversy erupted after Timbaland shared a demo track made through Suno to showcase the power of AI-generated music. In the clip, Timbo said he used a beat made by K Fresh Music and lyrics from another TikTok creator to create a new version of the original. Timbo's song featured a similar beat and the same producer tag that K Fresh Music used in his own clip.
It didn't take long for fans to quickly notice the song wasn't entirely new as it was nearly identical to K Fresh's beat. The revelation sparked immediate backlash across platforms like Twitter and Instagram, with fans accusing Timbo of exploiting independent creatives and misrepresenting AI's capabilities by feeding it real, human-created content without giving proper credit or compensation.
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Several fans expressed their frustrations in the comment section of various posts highlighting the controversy. In contrast, others followed with side-by-side video comparisons, pointing out that not only was the beat identical, but even K Fresh's tag was left intact.
K Fresh chimed in on the matter with a couple of Instagram posts, showing his shock and the series of events, from him making the beat to the TikTok creator freestyling over it to Timbo uploading the beat and lyrics to Suno.
"People keep sending me this. I still don't even know what to think about it," K Fresh captioned his first post before recalling how things got to this point in another. "A little chain of events if you will."
Timbaland also got on Instagram Live to address the controversy with fans and stated he was pretty much remixing K Fresh's beat: "[I'm] showing the power of a tool and how powerful it is. How it can flip songs to do remixes."
In addition to clearing the air, Timbaland also stated that Ghostface Killah wanted to use the remixed beat and claimed he had been reaching out to K Fresh so that he could send the Wu-Tang Clan member the original beat.
"I don't get nothing from that, but that post said, 'Yo God can you send me that beat?' That ain't my beat," said Timbo with his hands raised.
Despite not releasing the demo on streaming platforms, people are upset with Timbaland over the violation of the principles and ethics in this matter. With this new AI endeavor, people's hard work is being used to train artificial intelligence without their permission.
Timbaland, a Grammy-winning producer known for revolutionizing hip-hop and pop production in the 2000s, has been a vocal supporter of AI in music creation However, critics argue that using another artist's work without credit undermines the integrity of both his legacy and the broader conversation around ethics in AI-generated art.
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